The US$300 House Challenge
Armed with the US$300 House Challenge, HBR bloggers Vijay Govindarajan, Javed Matin, and VK Shashikumar reviewed whether the consumers would want such houses or not. Results from a survey in India were overwhelming in terms of convincing evidence. Most people were ready to pay for the house – ready to even borrow money for it, and were ready to pay for electricity as well. Read more here.
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