Brazil: Helping Bolsa Familia develop better products

September 10, 2012
Ankur Sohanpal

Bolsa Familia is one of the largest CCT (Conditional Cash Transfer) programmes of the many in the category of the G2Ps. The challenge being faced by Bolsa Familia providers is the prevalence of the misconception that the recipients are very poor people who are more comfortable handling cash. In order to design better products and operations, it is important to understand the kind of recipients involved. So far, they have been tiered into 4 broad categories. Read more here.



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