People in rural areas fall sick the same as those in urban cities, but the lack of trained medical service providers in the villages leaves the rural people with the sole options of informal healthcare providers. 66% of human resource and healthcare facilities in India are in the private sector, and over 50% of private healthcare comes from informal providers. The importance of IPs (Informal Providers) can no longer be ignored, with their readiness to give doorstep service, provide credit and acceptance in the local community. Read this post which documents the density of IPs across several Indian states, here.