Bottom of the Pyramid’ concept in India - Re-emerging World

Bottom of the Pyramid’ concept in India

August 2, 2012

Ankur Sohanpal

This post talks about the scenario of product markets in India. The markets are in innovative and by themselves, in keeping with C. K. Prahalad’s Base of the Pyramid concept. For example, cell phone SIM cards are as cheap as US$ .20, including talktime and income calls. Read more here.

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