Our Blog
Our blogs are curated to distill some of the lessons learnt from the work we do and bring out deep sector specific insights for you
What does it take to design a sustainable Shared Toilet Business Model for the BoP consumers in India?
It is not a secret anymore that BoP consumers are willing to pay for affordable,....
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How Nestle’s innovation around its “Popularly Positioned Products” has created a win-win situation for BoP consumers and the organization?
Over the last decade, Nestle has developed and refined a specific business model....
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How to run a successful Interview for a Base of the Pyramid – Low Income Consumers Research?
As a Base of the Pyramid researcher, you may have come across people from differ....
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Snacking Habits of Urban Low-Income School Going Children: Is there an Opportunity to Impact the Nutrition at the Bottom of the Pyramid?
Shift breaks in schools in and around urban slums in Mumbai provide a unique vis....
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