Behavioural economists sometimes make decisions they usually preach against, as decisions are inherently based on a number of factors, not all of them rational. This post gives a few general examples of behavioural biases in economics, and then goes on to talk about the relevance of this concept to impact investing, citing a Rockefeller report that focuses solely on this aspect. It talks about how impact investing can benefit from the science of behavioural economics. Read more here.