It surely can, given its reach and the innovation around communication and transaction processing it is fuelling.

On the flip side of it the huge success of cell phone among low income households is creating a tremendous pressure on other initiatives in the BoP markets to show results in terms of scale and bottom line. The study by World Research Institute ” The Next Four Billion” points out that as the family’s income grows — from $1 per day to $4, their spending on I.C.T. increases faster than spending in any other category, including health, education and housing . Clearly cell phone is what is high up in the priority list for consumers. The ubiqutous presence of cellphone services is being also driven by the basic technology and service delivery model. Not all businesses and initiatives are so lucky in terms of basic technology and model and needs substantial brick and mortar presence and embedded local partnerships to deliver.So there are many things to learn from the success of the cellphone model yet it will be harsh to compare success of other initiatives with it one to one.