Demand creation is an important aspect of sanitation, when it comes to India, where a large mass of the population takes to open defecation and unhygienic practices. Now, the government has taken the help of WASH United and Quicksand Design Studio to choose an attractive blend of cricket, India’s national sport, Bollywood’s glamour and a number of interactive games to educate its masses about its Total Sanitation Campaign or the Nirmal Bharat Abhiyan. This will be done through NBY or the Nirmal Bharat Yatra, a 2000 km long travel coursing through villages from Maharashtra, all the way to Bihar. Read more here and here.