According to New York based III (Insurance Information Institute) the rise of interest and involvement in microinsurance reflects the global insurers’ increasing interest in emerging markets. The field of microinsurance in the developing world has evolved driven by global insurers looking for entry points in emerging markets. They have made their product offerings more sophisticated through experience and minimised their risk through a more thorough and informed database. Read more here. Read about the relationship between microfinance and emerging markets and the opportunities in the latter here.