Nokia looks at BoP for opportunity
The volume of Nokia usage is steadily going down, being replaced by other phones, and the launch of the Windows 8 phone is still a few months away. To counter its market disadvantage, the Finnish company is looking to BoP (Base of the Pyramid) for boost in sales – by producing low cost models which would be bought in bulk – by the majority that forms the BoP. Read more here.
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