Pepsi plans low cost beverages , snacks to fight anaemia in India - Re-emerging World

Pepsi plans low cost beverages , snacks to fight anaemia in India

June 30, 2009

avik

Another foray by Pepsi to deliver social impact through a a sustainable product line , it will test market in India low cost beverages and snacks to address the anaemia problem among women in rural india. It aims to reduce the price points of servings to INR 1 and INR 2 to reach out to the base of the pyramid . India is the first pilot site for the global project.

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