A recent research by Spectrem Group found that nearly half of all investors have become more involved in socially responsible investing, and most of this “benevolence” comes from individuals with annual income less than US$100,000. Only 31% of millionaires (net worth between US$1-5 million) and 40% of mass affluent investors (Household net worth between US$100,000 and US$ 1 million) think social investment is important. Read more here.