Project Ambition

The consortium engaged in this program wanted to improve the nutritional status of urban lower income teens and children by effectively marketing and distributing a nutritious snacking product. The consortium of private sector partner, consumer intelligence hub, and business model innovation hub supported by an international foundation wanted to achieve this by crafting an innovative distribution channel.

Our Approach

As a part of the Global team staffed from multiple organisations, we conducted the landscape mapping of urban distribution channels that could be suitable to generate sales and consumption frequency.

We then helped design the last mile sales options up to full pilot design, through iterative low-intensity concept testing in the field. Our research, insights and implementation support helped the private sector partner develop a micro-entrepreneurship and last mile distribution network from urban low income communities, particularly with women.

In doing this, we exchanged insights as a joint execution team with multiple partner organizations with common ambitions.

Results

Our business model innovation research and insights produced two SKUs of nutritional snack with price points suitable for the target consumers. Additionally, the consortium gained insights on developing an ecosystem approach with multiple business model components for last mile marketing, education, distribution and sales of the nutrition product.